|Posted: July-07-2014 at 8:04am | IP Logged
Breaking News: Just announced this morning
A group of nine multi-car teams participating in the NASCAR Sprint Cup Series (NSCS) announced today they have formed a collaborative business association called the Race Team Alliance (RTA).
The stated purpose of the organization is to create an open forum for the teams to explore areas of common interest and to work collaboratively on initiatives to help preserve, promote, and grow the sport of stock car racing. The organization intends to open up its membership to all full time NSCS teams in the very near future.
The following teams are the executive members of the RTA: Chip Ganassi Racing with Felix Sabates, Hendrick Motor Sports, Joe Gibbs Racing, Michael Waltrip Racing, Richard Childress Racing, Richard Petty Motor Sports, Roush Fenway Racing, Stewart-Haas Racing and Team Penske.
In providing a vehicle for the teams to work together, the organization creates for the first time a single entity to engage with stakeholders on creative ways to market and experience the power of the sportís teams and drivers. As part of its focus, the RTA also plans to explore innovative ways to harness the combined purchasing power and scale of the teamsí operations to drive efficiencies in costs.
Rob Kauffman, co-owner of Michael Waltrip Racing, has been elected the first chair of the RTA.
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