Posted: February-14-2010 at 5:31am | IP Logged	Tweet

Back in 2003, NBC’s parent General Electric bid $2 billion for the TV rights for Vancouver and the 2012 Summer Olympics in London. That bid was $900 million higher than the next closest bidder, the Fox network.

NBC executives concede that their estimates for 2010 revenue were erroneous — they expected continued ad growth, not a recession that would reduce budgets.

NBC has scheduled 835 hours of coverage over 17 days on the NBC broadcast network, and on cable channels MSNBC, CNBC, USA, and Universal HD.

(Los Angeles Times)